kickin it…. with Umbro…

WHAT: Preview of UMBRO’s Spring Summer 2011 Sportswear Collection.

Where: 99 Sudbury

I didn’t know how much I was missing World Cup fever till I went to the Umbro Sportswear preview last week.  You tend to forget how much of a history the brand has with the game until you remember that the first major football kit Umbro made was for Manchester City in 1934 (a kit they won the FA cup in). I love the fact that soccer jerseys are taking not only retro/vintage inspirations but also modern materials and designs as well – in other words the newest jerseys are a far cry form the ugly baggy square ones from the eighties!

check out  England’s new kit.

I love the subtle use of England’s cross emblem to add color to the classic all-white design. Here’s a vid explaining the inspiration for the design from the designer himself.

I love this sweatshirt.

Ramsey jackets.

my new kit.

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