BBC Spring 2012…

Check out the following video showcasing the Spring 2012 collection of the Billionaire Boys Club label.  With only Pharrell at the creative helm (now that Nigo has left the partnership) the production has moved from Japan to USA, with a reported 40% drop in prices.  I’m curious as to what kind of effect this move has in design, quality and the brand’s popularity.

I’m interested in what the full McNairy x BBC collab will look like.

Love the quilted jacket shirt. And this red jump off is niiiiice.


courtesy of HBTV.

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