“Clothes are but the resonance of one’s identity.” – Pharrell

I started Joeisthenewblack because I love individual style. I love how one detail  or one piece can make a look totally unique and beautiful. Each person’s style is constantly evolving, and I really believe it to be an organic process.  I know I can be inspired by something as simple as a scene in a film, or a song.  If you give a blue button down shirt to five people-men or women, they each will have a different look simply because they themselves are different.  It is this uniqueness that I choose to celebrate.

“We must never confuse elegance with snobbery.” – Yves Saint Laurent

Life is tooo short. I do not like to waste my time on people who take fashion so seriously that they have to analyze a person’s outfit, scanning for labels or visual cues that then make a person cool or not cool. Please check your negativity at the door. I don’t care for chasing the most trendiest trend for the sake of being on the cusp of fashion’s edge.  I do not subscribe to the “have to have it first” and “what’s in and what’s out” mentality.  It’s all about wearing it well, no matter what it is.  I am more concerned with the effortless way people make certain looks distinctly their own.

“Fashion can be bought. Style one must possess.” – Edna W.Chase

Anyone with money can go into a fashion boutique or enlist the use of a stylist and simply say give me whatever is hot right now.  I believe unless certain pieces actually work with that individual’s personality and style, they will naturally project an uneasiness that people can totally pick up on.  As time goes on EVERYONE has fashion regrets. These are the “I can’t believe I wore that” moments.  Hopefully, there are just as many  “Damn, I really looked good in that” moments as well.  Anything we wear in the past is a reminder of where we were in our life at that specific time.  It could be a reflection of our mood, disposition, interests, something we were going through etc.  I hope that in the future my friends will look back at these pictures and appreciate where they were at that time in their life and embrace the memory.

“Enjoy the power and beauty of your youth; oh nevermind; you will not understand the power and beauty of your youth until they have faded. But trust me, in 20 years you’ll look back at photos of yourself and recall in a way you can’t grasp now how much possibility lay before you and how fabulous you really looked…” – Baz Luhrmann

And so it begins……

Joe Amio aka Joe Black

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